The Guest · Marketing · Season 07

Sanjay Chaudhary.

Head of Enterprise Marketing, SAP India

Sanjay Chaudhary leads Enterprise Marketing at SAP India, the end of a two-decade run through enterprise and industry marketing, account-based marketing, sales strategy and operations, communications and PR. He has spent that career at the join of marketing and revenue, where the work is less about campaigns than about turning a shortlist of strategic accounts into relationships that last years: account selection, buyer and industry intelligence, personalisation, sales alignment, executive engagement, customer advocacy. He is clear-eyed about where AI helps: it can scale personalisation and intent intelligence, but it cannot supply the human judgement that makes an enterprise buyer pick up the phone. His working principle is that effective B2B marketing is not about reaching everyone, but reaching the right accounts with the right message at the right time.