The Guest · Real Estate · Season 07

Karan Kumar.

Chief Marketing Officer · Real estate & consumer brands

Karan Kumar is one of India's most decorated brand builders, a chief marketing officer whose career spans real estate and consumer names including DLF, Fabindia, ITC and Hero Realty. Across more than two decades he has stewarded brand portfolios worth tens of thousands of crores and been counted among the country's fifty most influential marketers. He co-authored 'Shedding the Chastity Belt', a study of how Indian advertising portrays women that was shortlisted at ESOMAR Asia-Pacific and won its Best Presentation award. He writes and speaks on marketing, meaning, and the discipline of building brands that outlast the campaign that launched them.